Betfair Loves Snooker

Another sponsorship deal closed It appears that online betting exchange Betfair is a big fan of snooker, as it has added another sponsorship deal to its portfolio – that for the covering of the World Snooker European Tour. Therefore, in line with the deal, the series of six events will be known as the Betfair European Tour, and each of the events will be broadcast on Eurosport. “We are delighted to bring in Betfair as the sponsor of the European Tour. Just like us, they are targeting emerging markets in many areas of Europe, and this tour will provide tremendous exposure for their brand," said World Snooker Chairman Barry Hearn. It was added by Matt Robinson, International Director at Betfair: “We are delighted to add World Snooker's new European Tour to our sponsorship portfolio. The tour visits some key European markets so it's a great way to raise awareness for our brand. We're excited to support a game which attracts fans both old and new.”