27th of July 2012 Author: Johnny Karp
Television coverage included in the agreement
Based on a deal closed this week, online betting exchange, Betfair, has become the new title sponsor of the one-frame knock-out UK snooker tourney "Snooker Shoot-Out".
The tournament will be televised by Sky, and its concept is that players have 10 minutes per frame and 20 seconds per shot in the first five minutes of the game, with 15 seconds in the last five minutes of the match.
According to Betfair's international director, Matt Robinson, 'We're proud to sponsor such a unique event, one which is like no other. The Betfair Snooker Shoot-Out has revolutionised the game and I'm confident our customers will take to its fast paced nature. The tournament is a welcome addition to our growing list of sponsorship properties.'
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