More Promotional Trouble for Paddy Power

Nothing amusing at Blippar ad for Bank of England

Paddy Power innovative marketing probably gets an extra publicity boost when censured by bodies like the ASA, but now the company has come under fire from the Bank of England for its 'Blippar' application in which for the first time the UK currency has been animated using a smartphone.

After downloading the free Blippar app on iPhone or Android, users were able to 'blipp' any ten-pound note in circulation by opening the app and holding their phone over the note. Then on the screen an animated Queen, or the Royal Family member, appears and voices opinions on the latest football issues.

Contacting the bookie firm the Bank of England insisted on withdrawing the campaign, which Paddy Power spokesperson confirmed adding that: '....according to the Bank of England we've broken the law. We're not so sure about that, but given the absence of decent footie this month we'll happily retire the Queen from punditry duties, for now.'

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