Paddy Power in "Undercover Boss" Series

TV reality show centers on new operations chief

Channel Four's "Undercover Boss" reality television series will showcase the Ireland-based Paddy Power group up close and personal on Monday July 16.

The show specialty is sending a 'cloaked' top company executive to the coalface of businesses to interact with employees to gain their perspective on what's happening at the customer-company interface, as well as hear employee opinions and ideas for corporate improvement.

In the Channel Four production on Monday the new chief operations officer at PP, William Reeves, will be followed as he visits company operational units incognito during a busy period when the company closed in on a key betting business opportunity - the recent Euro 2012 football tournament in the Ukraine.

Employee fears over robberies at retail outlets, customer abuse and how employees perceive the punters are all the publicity blurb on the program that outlines some of the threats to business that Reeves encounters on spot.

The program itself got a full support of the senior management at Paddy Power and chief executive officer Patrick Kennedy was quoted as saying that it represented an opportunity for the company to find out what its employees really thought about it.

General Sportsbook News

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