British Columbia Enlarges Its Online Sports Offering


Deal extension with Openbet to bring new benefits

The Play Now gaming site of the British Columbia Lottery Corporation (BCLC) will be able to offer its users a new range of services, thanks to an extension of a deal with online gaming software supplier Openbet.

The novelties in the offering will include newly added sports, leagues and tournaments, which will thereby make British Columbia the first regulated Canadian jurisdiction to offer new betting options such as live betting.

Play Now Sports' odds services will be supplied by Paddy Power, along with to-the-second market and price information which OpenBet's LiveServ and LiveOdds will publish directly to the users' browser in real-time.

According to David Loveday, chief executive officer at OpenBet, "After helping BCLC become the first jurisdiction in North America to offer legal online casino games in 2010, we are excited to be involved in the next phase of their offering. BCLC wanted a software provider that allowed them the flexibility to upgrade their offering as regulation developed and we have provided them with the support and expertise needed to do just that.'

'Working with OpenBet and Paddy Power provides us with the expertise to deliver the very best sports betting products for our players and one that very few companies in the world have the expertise to deliver, said Rhonda Garvey, vice president of eGaming, adding: 'Our players now have access to a much wider variety of sports on a site that is safe, secure and regulated.'

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