The two companies will operate off one platform
Betclic Turf and Genybet announced pooling resources to form a "highly complimentary" alliance, as their representatives named the deal. The two French companies will operate off one platform to offer their respective customer base's complementary offerings.
"Those who can bet larger sums can now do so and we will also recruit new customers," Gregory Dufay, chief executive of BetClic Turf said.
Betclic Turf places the key focus on sports betting, whereas Genybet's primary operations center on horse race betting.
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