28th of June 2012 Author: Glo Wood
Two-year sponsorship deal signed
Betfair has agreed to sponsor German football club Bayer 04 Leverkusen by inking a two-year sponsorship deal, with a renewal option for a third.
As per the deal, Betfair will benefit from a branding presence at the Bay Arena, advertising on pitchside boards and involvement in other promotional activities of the successful football club which finished fifth in last year's Bundesliga.
"The betting exchange is absolutely unique in the gambling sector in the same way we are the only Werkself in the Bundesliga," Wolfgang Holzhäuser, managing director of Bayer Leverkusen said.
"Following on from our involvement with Barcelona and Manchester United, it's a special move for us at Betfair to enter and position ourselves in the Bundesliga," added Dr Peter Reinhardt, Betfair's head of central Europe.
The club's presence was recently strengthened when Rudi Völler has become Betfair's latest brand ambassador. Völler is German former international football striker, a former manager of the German national team and current Leverkusen's sporting director.
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