Danske Spil launches Smartphone Suite in cooperation with Betware


Mobile gambling offer now includes Lotto, Instant and Sports Games

A fresh mobile gambling distribution channel has been set up for Danish customers following the joint project of the interactive gaming solutions supplier Betware and the Danish state lottery firm Danske Spil resulting in the recent launch of the Betware Smartphone Suite comprising Lotto, Instant and Sports Games.

Both iOS and Android platforms support the Betware Smartphone Suite. Additional benefits have been derived from the modern smartphones' functions, for example by simply shaking the iPhone players can select random lotto numbers or by swiping a finger over the screen they can 'scratch'-off instant tickets.

Jens Aaløse, managing director of Danske Licens Spil expressed his satisfaction and discussed companie's future plans: 'We can already see that our players are adopting [the new offering] quickly. Going forward, we expect to continue adding the popular scratch games through all our distribution channels, where mobile is taking an increasingly important role'.

'We want to reach out to all demographics of players, whether that is the mobile, desktop or retail player. Our strategy is to offer our players the best content with maximum convenience, and the smartphone sports solution from Betware is a great step in that direction. The initial results look very promising indeed'.

According to Aaløse, Mobile sports betting is very well suited for live betting as it enables Danske Spil to move the game right to players' fingertips while they follow their favourite sports event.

'We are excited about this launch, especially after the successful introduction of smartphone Lotto for the Icelandic National Lottery in 2011, and are confident that it will positively influence the Danish gaming market," Stefan Hrafnkelsson, Betware's CEO, concluded.

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