FC Sponsorship Deal Extended by Bet-at-Home

Company to remain premium partner of Bundesliga Football Club until 2014 The latest novelty from BetClic Everest Group brand Bet-At-Home involves a two-season extension to its Schalke 04 Bundesliga Football Club sponsorship deal. Thanks to Schalke 04's qualification in the next UEFA Champions League, the deal will bring Bet-At-Home high profile exposure and advertising opportunities, while at the same time remaining the Gelsenkirchen-based soccer team's premium partner until June 2014. It has been specified by Klaus Gruber, sponsorship manager for Bet-At-Home: “With our brand we have worked for many years with the best sports clubs in Europe and FC Schalke 04, as one of the biggest football clubs in Germany, is a very attractive club for an international company like Bet-At-Home.com. This past year has shown that we are ideally suited to each other because we can use our collective creativity. In future, FC Schalke 04 will become even more important in all of our communications across Europe.” On the other side, Alexander Jobst, marketing director for FC Schalke 04, said: “From the perspective of FC Schalke 04, we also appreciate our future involvement in the Europe-wide advertising campaigns from Bet-At-Home.com. It shows the emotional significance that our club has.”