Campaign conveniently timed for Euro 2012 football action
According to the online bookmaking company Betfred a new TV ad campaign has been launched for their mobile games product, peaking over the Euro 2012 football championships.
There are special offers for punters in Betfred's mobile package which includes mobile slots and table games such as Roulette, Blackjack, Cleopatra, Monopoly and Rainbow Riches.
The ad created by Editz Designer will be aired on BSkyB, including Sky Sports, ITV and Channel 5.
It has been specified by Managing director Chris Sheffield: "Euro 2012 is going to be massive for betting on mobile so we wanted to get across to punters that they can also play their favourite games on their mobile.
"It's the first time England have ever been 15/1 at a major tournament but let's hope we can go all the way."
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