Paddy Power 'Engages' The Queen For The Euro 2012


Royalty blips from mobile giving football opinions

Paddy Power has initiated marketing for the Euro 2012 football competition which will amuse some and surprise many. In fact, the Queen is brought to life thanks to augmented reality technology accessible to mobile users through the Blippar app, a first for Paddy Power.

Created by Crispin Porter + Bogusky, the mobile activity features Britain's Queen Elizabeth giving animated football and other topical off the wall opinions during the competition.

Once in the app, users hold their phone over a GBP 10 note to generate the animated Queen which then allows click through to betting options on Paddy Power Mobile. What's more, the Royal opinions will be daily refreshed throughout the three-week tournament

A Paddy Power spokesman said: "I'm sure the Queen like everyone else has views on football, but as we're unlikely to hear them we thought we'd use a bit of creative license. It might put us at risk of getting thrown in the Tower of London but as we know she likes a flutter, we're sure Her Majesty will see the funny side."

General Sportsbook News Sportsbook Software

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

2mins ago someone from de flag Germany read article Tennis: Roger Federer wants to rest until Roland Garros

Sports Community

Share this page on:
Follow LSB on:
Follow LSB

Join Now for full access

In the last 24h

Totals

  • New Members
    4
  • Members Online
    8
  • Guests
    974



eighteen plus only

Follow LSB on Facebook Follow LSB on Twitter Follow LSB on Pinterest Follow LSB on Google plus