bet365 to Sponsor French Open

Bookmaker builds ITV relationship

The French Open Tennis Tournament will be sponsored by UK bookmaker bet365.

Bet365 will sponsor ITV's coverage of the 2012 15-day tennis tournament broadcasting ITV1's and ITV4's 150 hours of tennis.

Specifics surrounding the negotiations were handled by ITV Commercial, Drummond Central and Republic of Media and Bet365 sponsorship adverts will stream throughout the televised coverage of the event developed by creative agency Drummond Central.

This deep further enriches bet365's relationship with ITV after Emmerdale sponsorship earlier in the year..

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