22nd of May 2012 Author: Johnny Karp
Betgenius Limited, strikes a deal with Betfair to supply its automated sportsbook management products.
Betgenius will aid in launching Betfair's power new fixed-odds product that is already available in some regions and will reach into other existing and newly regulated markets. The Betgenius products will be beneficial in automating live and pre-match betting from creation, pricing and straight through to settlement.
Mark Locke, CEO of Betgenius Limited, said:
'Our sportsbook management products coupled with the size and quality of data our Estonian operations create, makes it the perfect solution to Betfair's needs. This agreement builds on our on-going relationship with Betfair.'
Nick Hagen, Sports Operations Director at Betfair, added: 'The quality of the Betgenius offering, both pre-match and in-running, makes it the ideal suite of products for Betfair to launch with as the company expands its product offering in both new and existing markets.'
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