Betfair Signs Agreement With Betgenuis Limited

Betgenius Limited, strikes a deal with Betfair to supply its automated sportsbook management products. Betgenius will aid in launching Betfair's power new fixed-odds product that is already available in some regions and will reach into other existing and newly regulated markets. The Betgenius products will be beneficial in automating live and pre-match betting from creation, pricing and straight through to settlement. Mark Locke, CEO of Betgenius Limited, said: “Our sportsbook management products coupled with the size and quality of data our Estonian operations create, makes it the perfect solution to Betfair's needs. This agreement builds on our on-going relationship with Betfair.” Nick Hagen, Sports Operations Director at Betfair, added: “The quality of the Betgenius offering, both pre-match and in-running, makes it the ideal suite of products for Betfair to launch with as the company expands its product offering in both new and existing markets.”