21st of May 2012 Author: Johnny Karp
A creative enhancement to pro basketball sponsorship
Along with EuroLeague Basketball, bwin has introduced a new iPad app called "bwin Euroleague Playbook" which serves as a source of this basketball club's strategic analysis and interactive content for fans, players and coaches.
This new innovation is a new addition to bwin's sponsorship of Euroleague Basketball and includes special Euroleague video allowing viewers choose their favorite team, study plays and tactics and review strategies for the entire league.
The app also allows customized plays, allows tactic comparison and provides users with the ability to share their plays and review strategies of other teams and coaches.
Thomas Priglinger, director of Mobile, Touch and Video at bwin said: 'With the development of this app we wanted to bring something genuinely new and valuable to the thousands of Euroleague followers. Like sports betters, basketball fans have a natural affinity with tactics and statistics and this app provides pro-level analysis to enhance their game. This fits perfectly with our strategy to build long-term integrated partnerships.'
'The development of this cutting edge app is a great example of the innovation and commitment that bwin brings to Euroleague,' added Roser QueraltÃ³, chief business development officer at Euroleague Basketball.
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