Paddy Power in Search for New Stunts

"We're always searching for the next big stunt," says Irish gambling company Paddy Power appears to be on the hunt for new ideas for big marketing stunts with which it strives to attract as much of the public's attention as possible. Namely, new reports about the company claim that it has issued targeted briefs to a number of creative agencies on a project-by project basis. According to a Paddy Power spokesman, "We don't have a formal PR agency pitch in progress at the moment. There is, however, a brief going around a few agencies for stunt ideas."