New Ambitions for Svenska Spel


Swedish monopoly sets fiscal target

According to an announcement that arrived from Swedish gaming monopoly Svenska Spel, the company has set its fiscal target for the first time in its history - it now seeks to achieve an operating margin of at least 22 percent over its fiscal business cycle.

It has been specified by the monopoly's CEO Lennart Käll: "I think it is encouraging that we now have a financial goal to steer the company towards. Operating margin is a good measure of efficiency that gives a freedom to work with both revenues and costs over time, depending on market conditions and other external factors."

In addition, the company stated that it has appointed two new Board members: Cecilia Marlow, an economist, and Frank Akerman, a pastor.

This move was explained by Svenska Spel's Chairman Anitra Steen, who said: "The motivation is to supplement the Board with two members with experience in retail and consumer sector and addiction issues. There will be a board together with relevant and extensive experience and high level of financial expertise.'

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