FC Borussia Dortmund gets a new sponsor
A new deal emerged this week in the German market, this time between a local sports betting operator Oddset Deutschland Sportwetten GmbH and a Bundesliga football club Borussia Dortmund.
This long-term sponsorship agreement will involve both online and land marketing and publicity provisions, which will see Oddset advertising appear inside Dortmund's 80,000-seat Westfalenstadion starting from the new season, but also, the partnership will extend to new-media initiatives.
It has been stated by Erwin Horak, chairman of Oddset, that the latter part of the partnership, new media, will bring much more value to both parties in anticipation of a more liberal German online gambling market.
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