18th of April 2012 Author: Johnny Karp
Rival bookmakers find such publicity tactics excessive
It appears that William Hill's marketing strategy was too much for some of its competitors, who have accused the company of using hype reports to boost its publicity.
Most of the accusations referred to the recent report of a punter's win of GBP100,000 on the Grand National Big Buck's GBP 500 000 bet, about which a majority of Will Hill's competitors say that selective information on the wager was provided.
Another thing that outraged its competitors are William Hill's predictions that it expects to receive GBP 1 billion through its land and online facilities during the FA Cup Semi-Finals and Nationals Week.
Rival Coral Group spokesperson David Stevens reportedly said: "One betting firm is out on its own with the publicity tactics it's pursuing. At least the rest of us have semblance of truth in what we claim" whereas Ladbrokes' David Williams' comment was even sharper and said: "This is irresponsible, it's out of hand!"
However, Will Hill's Kate Miller denied these claims, saying: "We're the leading bookmaker. We don't have to make things up and have audited accounts."
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