9th of April 2012 Author: Glo Wood
New mini games for the bookmaker
In an extension of their games supply agreement, Asia-facing bookmaker Mansion 88 (M88) and CTXM have decided to include CTXM's Mini Games portfolio into M88's offering.
The decision to introduce these side mini games was driven by the goal to support a cross-platform retention strategy by exposing Mansion88's poker, live casino or sportsbook players to alternative game play.
It has been assessed by CTXM spokesperson that 'Mini Games play a key role in gaming portals, bringing portal constancy as a linking and tracking tool. We are glad to see our cooperation with M88 strengthening and we believe that the suite of Mini Games from CTXM can impact positive growth regarding player numbers.'
On the other side, Calvin Lim of M88 said: 'Reflecting the same high quality as RNG Casino with 130 games, the Mini Games have enhanced our portfolio and ensured the broad involvement of players with as many products as possible."
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