Italian Market: Interwetten Boosts Marketing


Five top-flight Italian football clubs sponsored by the company

Upon receiving its AAMS license for the Italian online gambling market, online sports betting provider Interwetten introduced its .it website to Italian punters.

However, to back its entrance into the market, the company has closed a number of strategic football club sponsorships which will boost its visibility in the market. The five deals include those with Series A Italian football clubs, namely: Udinese Calcio, FC Parma, Novara Calcio, AC Siena and US Lecce.

Apart from TV coverage, these deals will provide Interwetten with a strong online presence on the official club websites.

It has been stated by Interwetten Managing Director Dr. Birgit Bosch: 'We are delighted and proud of the milestone we have reached in securing an official license for Italy, taking a further step in the dynamic development of Interwetten.'

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