PMU and Ladbrokes in Belgian Deal


Belgian punters to see expanded horse race pool betting service

Thanks to an extension deal closed between French operator Pari Mutuel Urbain (PMU) and Ladbrokes, Belgian punters will now be able to enjoy an International horse race pool betting service in Ladbrokes' Belgian betting shops.

The service will provide Belgian punters with access to an international pool; PMU has similar agreements with operators in other countries: France, Switzerland, the Netherlands and Germany.

The partnership represents PMU's International development growth strategy, and if it takes after PMU and Ladbrokes' French horse race betting partnership which generated Euro 800 000 in 2011, it'll definitely be a successful one.

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