GBE and Microgame Partner on Italian Betting Venture

New exchange betting for the Italian market A new partnership agreement has been closed by the Italian betting and gaming service provider Microgame this week, with a B2B betting exchange technology provider Global Betting Exchange together with which it will introduce exchange betting to the Italian market. It has been specified that the Italian company Betlab will deliver technical and commercial support to the partnership, which has been working on the launch of an Italian betting exchange for three years. The service will be called the People's Ibex, and it will offer Italian punters, traders, speculators and bookmakers with a platform where they can all participate for collective benefit. It has been stated by Microgame founder and CEO, Fabrizio D'Aloia: “Microgame has chosen today's best technological partner in the world, in order to introduce this revolutionary product and bring the Italian betting market into a brand new era. "It is important to underline that People's Ibex does not have to be considered as a competitor for the traditional Italian bookmakers, but on the contrary as a great alternative for themselves to diversify their business. The betting exchange represents an additional offer for our clients, inside their current portfolio together with poker, casino games and bingo.”