7th of March 2012 Author: Glo Wood
Two-year extension for the supply deal
An announcement came this week that the Spanish betting group Codere has extended its contract with Betgenius, the UK provider of data-driven software and marketing solutions for sports betting by another two years.
Codere has been using the software for the past two years, and it's obviously satisfied with the software's offering, which includes a sophisticated tool to automate both pre-match and in-play betting from event creation through to pricing and resulting.
According to Peter Lucas, head of sportsbook at Codere, 'Betgenius' range of trading products has enabled Codere to consolidate its market-leading position in Spain without having to hire dozens of new traders.'
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