New Creative Agency for Betstar

Whybin/TBWA Melbourne gets a new creative account A novelty at the Australian family-owned bookmaker Betstar includes the appointment of Whybin\TBWA Melbourne as its creative agency that will lead a creative strategy that seeks to expand the bookmaker's member base as well as increase awareness of the brand. It has also been specified that the first campaign will go live in the first quarter of 2012. According to Mark Watkin, managing director of Whybin\TBWA Melbourne, "We're delighted to be working with the team at Betstar. There's a real desire for success and the chemistry across the team has been great from the start. We're looking forward to helping Betstar grow and develop their brand." On the other side, Alan Eskander managing director of Betstar stated: "In the highly competitive wagering market it's important to have an innovative and passionate creative partner, I feel we have found this with Whybin."