27th of January 2012 Author: Glo Wood
ZonePlay to be supplied with content
The latest news involve reports that a partnership has been closed between the Leeds-based gaming start-up operation Buzz Sports and Austrian operator Planet Win 365, including provisions for the supply of its online ZonePlay offering.
Thanks to the deal, the new in-play betting product will be presented to new markets, and Planet Win 365 customers will be able to bet on "what happens next" while watching the televised match as it unfolds live.
According to Buzz Sports' chief commercial officer, Ian Williams, 'We are very happy to be working with PlanetWin365. They already had a strong in-play offering, but the introduction of ZonePlay now gives their customers chance to get involved with every twist and turn of live games. It will keep customers coming back for more, and increase the stickiness of their website.'
It has also been added by Antonio Papa, project manager of PlanetWin365: 'We are delighted to have added Zoneplay to our offering. It is a perfect fit for the PlanetWin365 philosophy of sports betting as entertainment'
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