Passoker for Will Hill Online

New addition to the existing portfolio

This week, Passoker got a new customer - William Hill Online, to whom it is to supply its in-play betting product, which combines elements of in-play betting and card games and can be played on any live televised event.

The principle based on which the game works is that players choose their preferred event and their stakes, and they then get allocated to a table. The game begins then, and each player is assigned a card at random during a live event - for example, in football, it could be a corner, offside, etc; and the player who holds the winning card carries away the stakes off the other players.

According to Passoker chief executive officer Stuart Carr, 'Signing with one of the best known names in the business in William Hill is a hugely significant agreement for Passoker. The deal massively expands our potential audience, with the opportunity to play Passoker at set to open the game up to a vast number of extra users.'

On the other side, a comment arrived from William Hill Online chief operating officer Jim Mullen: 'Passoker is a highly innovative product and one that will bring much added value to William Hill Online. It will give our customers more opportunities to bet in a number of new and interesting ways on their favourite sports and television programmes.'

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