24th of January 2012 Author: Johnny Karp
Partnership with InMobi to bring expansion to Perform
In a partnership closed this week by digital sports media group PERFORM with mobile ad network InMobi, it has been specified that the deal will cover all African traffic to the mobile version of PERFORM's football news site Goal, branded m.goal.
Throughout the partnership, InMobi will sell over half a billion mobile ad impressions from this year's traffic to m.goal.com.
In a comment on the new development, Daryn Wober, managing director of Global Business Development at PERFORM said: "As the world's largest football website with over 20 million unique users each month, we needed a mobile ad network with the necessary scale and reach to match the size and ambition of our operation. Furthermore we needed a partner who has experience working with the growing African mobile advertising industry as we continue to grow our business in the region."
"This is a significant new partnership for InMobi and for our customers," opined Rob Jonas, vice president and managing director of InMobi. "Our extensive network, combined with this agreement with Goal.com, gives us unrivalled reach across the whole of the African continent to help us deliver our target impressions each month. We are looking forward to working with Goal.com to bring mobile ads to consumers across all of Africa."
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