20th of January 2012 Author: Glo Wood
Three renewed and one new deal
This week, Racing UK closed partnership deals with UK bookmakers Coral, Ladbrokes, William Hill and Sky Bet, making them its premium partner sponsors for the period of one year starting from February 1, 2012.
Through the partnership, the four premium companies will receive significant exposure over various channels including TV, online, print and promotional activities.
It has been specified by Racing UK Commercial Director Nick Mills: 'We have enjoyed excellent relationships before with channel partners Coral, Ladbrokes and Sky Bet, and are delighted to welcome William Hill on board too. We all look forward to an exciting and fruitful 12 months ahead for racing.'
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