4th of January 2012 Author: Glo Wood
Socialitize Ltd presents new launch
The latest novelty on Facebook, probing the thin line between social gaming and online gambling is Socialitize Ltd's new social betting game 2BET2.
With the new release, Facebook users will be able to give their luck a try with online sportsbook betting against the house or against each other on current real-life sporting events using a virtual currency, BB$.
The betting odds in the game are derived in the same way as a conventional sportsbook, and it covers all major sports including Football (League and College), Basketball (Association and College), Hockey, Baseball, 25 different European Football leagues, Rugby Union/League, Cricket, Tennis and Golf.
According to Socialitize's chief executive officer Adrian Brink, who already has an extensive experience with real online gambling, "I saw an opportunity to provide a betting experience to the millions of sporting fans in jurisdictions where conventional sports betting is illegal or unavailable. We have tried to remain true to the style and form of more normal sports books while at the same time adding these great social hooks. While we may not achieve the level of monetisation as the large bookmakers, we are well positioned to achieve far greater levels of player participation."
He also added: "Users love the social betting hooks within the game. By showing players their friends' bets and allowing them to taunt or respect these bets we achieve a level of social interaction far higher than one sees in many other Facebook games. This - together with the Challenge-a-Friend functionality - really brings home the difference between 2BET2 and other betting games."
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