16th of December 2011 Author: Glo Wood
Mobile demand dictates the offering
The latest innovation introduced into the offering of the UK online gambling operator bet365 includes the option to watch and bet on live sports events via iOS and Android smartphones.
The video streams technology for the service has been provided by Perform, and it had to be integrated into the bet365 In-play system, which was prior to that leveraged.
The service titled All Sports will put at bet365 customers' disposal around 3,400 sporting events and 10,000 horse races. More developments are expected to arrive in 2012.
According to Martin Davies, CTO, bet365, 'We are taking mobile computing very seriously; there's a similar excitement as 10 years ago, when we started to explore the full potential of the Internet.
"Our software development teams have cracked a number of difficult technology challenges to enable us to be one of the first companies to offer a video streaming service across multiple mobile platforms. As connection speeds still need to catch up, we have designed our product to identify what speed the user is on and deliver the best experience that their phone will allow.'
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