15th of December 2011 Author: Glo Wood
Melbourne Racing Club gets new sponsor
A report came this week that Sportingbet Australia has closed a big sponsorship deal with the Melbourne Racing Club this week, based on which it will get the naming rights of Sandown Racecourse, which will be called Sportingbet Park.
Also, the deal will see Sportingbet engaged in additional sponsorship commitments such as the Sportingbet Sandown Cup, strong marketing presence and race sponsorships at the Club's flagship track, Caulfield. In addition, it will be named exclusive Corporate Bookmaker Sponsor of the Club.
According to Alasdair Robertson, chief executive of Melbourne Racing Club, "The relationship with Sportingbet has been outstanding and the Club is delighted to be able to grow that relationship further through this enhanced sponsorship.'
In a comment on the deal, Sportingbet Australia chief executive officer Michael Sullivan stated: 'Sportingbet will contribute over A$ 5 million to the Victorian racing industry alone next year in product fees and sponsorship.'
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