7th of December 2011 Author: Glo Wood
One-year sponsorship agreed with Bayer 04 Leverkusen.
Another football sponsorship deal emerged this week when Malta-based online bookie Bet 3000 signed a one-year agreement with German soccer club Bayer 04 Leverkusen.
Based on the deal, the Bundesliga team's home ground will host the bookie's advertisements, such as video boards and static boards in the second row. It has been assessed that the deal, which will initially run for the rest of the 2011/12 season, is worth around US$400,000.
Bayer 04 Leverkusen is not the only Bundesliga club sponsored by Bet 3000 - prior to this, the company also agreed to sponsor Hannover 96.
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