UK Sees Betfred’s New Ad

Betting group launches ad with controversial Soccer AM star A report arrived this week from British bookie Betfred, informing the public of the launch of its new advertising campaign in the UK. The campaign involves Helen Chamberlain, the controversial Soccer AM star who is also the new face of Betfred's football betting and will feature in the group's 1350 shops, online and on mobile. The ad was filmed in Manchester, the creative is under the responsibility of advertising agency BJL, and the production was done by The Gate. The ad will be presented to the users of the Sky Sports platform, and on Dave, Comedy Central, Sky Atlantic, G.O.L.D and Channel 5. According to Betfred boss Fred Done, who also takes part in the advert, "It was fantastic working with Helen and we had a real good laugh. Goals Galore is just getting bigger and bigger."