In-Play Gaming at BlueSquare Now with a Social Element

Novelty on the UK market

An announcement arrived this week from UK online sports betting firm Bluesquare that its Blue Square Bet Premier fixture between Wrexham and Darlington football teams on Nov. 30 will employ its innovative marketing idea, which is to involve a fully interactive televised football match with social media messages discussed live on air.

Fans will be able to interact through social media such as Tweeter, Facebook or email, and improve the in-play experience by discussing events in the game live on Sky Channel 433. The discussions and interaction will be conducted with Bluesquare expert presenters Steve Bower and Ian Snodin.

This is the first concept of its kind for the British broadcasting, claimed the company. According to Bower, 'We want fans, players, managers - anyone who has an opinion - to get in touch with us during the match. I've told Snods [Ian Snodin] it will be just like watching the match in the pub because everybody will be able to join in the debate. Only we won't be drinking!'

It has been added by Premier Sports' Richard Webb that 'This has never been done before and will give the viewers the chance to really be a part of the show. By using the technology available, fans can help to drive the show. You can send a message at any time but what we really want to push is interaction during the live matches.'

In conclusion, a Blue Square Bet spokesman Alan Alger added: "We're used to seeing history being made in the Blue Square Bet Premier and I'm sure the latest innovation will be a hit with fans. Commentators are never short of words and now viewers will be able to have their own say during a match too.'

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