German Handball Sponsored by bwin.party digital


Sponsorship with THW Kiel, Schleswig-Holstein based team

Bwin.party digital, an internet gambling firm, and THW Kiel, a German handball team, made a strategic partnership deal to last untill 2014. The Schleswig-Holstein-based team,which currently competes in the German First League of Handball, is Germany's champion record-holder with 16 titles.

The sponsorship includes bwin's logo displayed on the team's clothing at all Budesliga and cup matches as well as prominent signage on the goal area's floor. Bwin.party digital marketing rights will also include advertising in the Club magazine, champion and commercial circuits and on video screens in the Sparkassen Arena.

Marcel Klein, marketing director of THW Kiel, said: "The brand image, fit and strategy of bwin and THW Kiel fit well together and promise a successful synergy."

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