Betfred's New Advertising Campaign Stars a TV Presenter

Major advertising and marketing campaign to be launched in December

Helen Chamberlain, the presenter of the Sky Sports comedy/talk show Soccer AM, will head the latest Betfred's advertising campaign. Chamberlain, who runs a popular though controversial British football-based show, will also star in a TV commercial and appear on Betfred's bet 'Goals Galore' as well as on promotional material in all Betfred shops and on its mobile and online channels.

The campaign itself was developed by the BJL advertising agency, and the production was carried out by The Gate firm.

'I really enjoyed filming the commercial, especially as Fred was in it too. I love a flutter so I'm looking forward to having a punt on Goals Galore - it's so easy to do too, in fact I reckon Fred is going to be skint by the end if it!" commented Helen Chamberlain.

"It was great working with Helen and I am delighted she has agreed to be the new face of Goals Galore. I can't believe how popular the bet has become and this will just make it even bigger," added Fred Done, Betfred's boss.

The Racing Post also reports that half the proceeds of Betfred's GBP 265 million acquisition of the Tote would be available only 'about 2016', opposite of the sale terms where GBP10 million would be paid by the end of March 2012. What's more, restrictions may be applied to the the funds as well, with the bulk of it allocated to charity rather than prize-money.

In an interview with the Racing Post, the British Horseracing Association's chairman Paul Roy said: "There is quite a lot of housekeeping to be done before we can get down to how proceeds will not be distributed. We've had stakeholders involved and we've been working closely with the Department of Culture, Media and Sport to try to put a structure together to optimise how we can receive, and distribute the share of the proceeds."

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