25th of November 2011 Author: Glo Wood
Rebranding strategy takes place
An announcement arrived from British bookmaker Victor Chandler this week, informing the public that the company has provided an alternative venue for Entraction Network-restricted players from Canada, Norway, Russia and Israel, as well as a Spanish language site which was launched earlier this year, all at its Bet Victor website.
Does this imply that the company has decided to pursue rebranding? Yes, it does. The whole rebranding procedure is supposed to be done by early December, and the company reportedly opted for this move following a market research study that showed Bet Victor resonated more effectively with players..
It has been reported that the new site will include a whole range of new features, and that it will introduce a new look of the site.
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