BetGenius in a Kazakhstan Deal

Bookmaking company OLIMP stands well in Kazakhstan Even though gambling is not particularly supported by Kazakhstan politicians the Kazakhstan market has seen a major deal inked this week – the one between the major bookmaking company in the country, OLIMP, and global sports betting supplier BetGenius. Thanks to the deal, the Betgenius In-Play Manager product will be licensed to generate in-running events, odds and lines for OLIMP's online customers and retail outlets in Kazakhstan, South Africa and Russia. This way, OLIMP will benefit from the opportunity to offer thousands of in-running football events every month According to Andrew Phillips, business development manager at Betgenius Limited, “This marks new ground for Betgenius in the Central Asia Region. We're especially pleased to be offering our services to not only the OLIMP online sportsbook but also to their retail outlets which again is a new step forward for our company.” On the other side, Anarbek Zhauyrov, owner of OLIMP, said that the BetGenius product would be incorporated into OLIMP's existing in-running software. "We expect it to not only streamline our current operations but also to give us the edge with our expansion into the European market,” he concluded.