15th of November 2011 Author: Johnny Karp
Sportech plc subsidiary goes to Oz
The latest reports from Sportech plc subsidiary The Football Pools arrived this week, informing the public of its new Australian venture, as it has become available to the users of the Australian internet betting site Centrebet, which was acquired by Sportingbet plc earlier this year.
Thanks to the deal with Sportech plc, Centrebet customers will be able to benefit from a whole variety of Football Pools games, such as the original millionaire maker, Classic Pools, and weekly predictor games like Premier 10 and Head2Head.
According to Ian Hogg, chief operating office at The Football Pools, 'One of the key elements of continually revitalising The Football Pools is recruiting new customers via new distribution channels to increase pool liquidity. We have focused strongly on improvements in technology, the customer experience and developments in the product range, all of which have accelerated our ability to integrate with third party organisations across the world.'
On the other side, Centrebet business manager Peter Staunton expressed his belief that The Football Pools products would appeal to Centrebet punters: 'We are constantly looking at ways of diversifying our product range and we're delighted to be entering into a relationship with a brand with as much history as The Football Pools,' he said.
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