Will Hill Calls on Pitches for Its Multi-Million Media Account


Current holder 7Stars not to renew its offer

The latest reports from the online and land gambling giant William Hill plc involve an invitation to pitches for its GBP 13 million media planning and buying account. It has been specified in the announcement that its current account holder, the 7Stars company, will not participate in the competition for the account.

Apparently, the company plans to make its choice by Christmas, and with that aim in mind, it has engaged a procurement consultant Tina Fegent, to help it in the process.

Prior to this, 7stars brokered a deal for Will Hill to sponsor the UK coverage of the Italian, Russian and Dutch football premier leagues on the sports broadcaster ESPN.

According to the reports, William Hill's creative agency, Beattie McGuinness Bungay is not to be affected by the media review.

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