Openbet Closes a Major Deal


Global exclusive licensing deal for online gambling software house

A new deal was closed by reputable online gambling software developer Openbet recently, involving a global exclusive licensing agreement to develop and distribute new casino content on leading sports brands, such as Matchroom Sport, Professional Darts Corporation and World Snooker.

The provider has joined forces with these top sports promoters with an aim to develop a range of online slot and mini-casino games, of which PDC Darts and World Snooker-themed games will be launched first, as soon as in December 2011.

In addition, it has been specified that OpenBet and Matchroom will debut the branded content in time for the upcoming PDC Ladbrokes World Darts Championship, and that the first releases will feature high-profile personalities from PDC and Matchroom portfolio.

According to the company spokesman, "This exclusive worldwide licensing agreement will see OpenBet design and build a selection of games themed around Matchroom, PDC, and World Snooker's core sports programming and content, branching out eventually beyond darts and snooker to include pool, golf, boxing and sports fishing.

"The games will be made available to OpenBet's roster of leading online sportsbook and gaming operators - which includes Ladbrokes, William Hill, Paddy Power, Bluesquare and Sky Bet - in the UK and legal international markets across the globe," he added.

Matchroom Sport is the leading supplier of darts, boxing, golf and sports fishing TV content and programming, and its subsidiaries, PDC and World Snooker, serve it to organize the world's leading darts and snooker tournaments.

"Our project to develop games aims to coincide with the numerous sporting events that we host throughout the year, giving operators the opportunity to maximise the return on their investment and allow them to keep their content relevant,' said Barry Hearn, chairman of Matchroom Sport, PDC and World Snooker.

On the other side, David Loveday, Chief Executive of OpenBet, stated: "Matchroom is another example of the quality partners we look to work with, enabling us to deliver products that stand out in the marketplace and are exceptionally relevant to our customer's client base. PDC, Matchroom and World Snooker are fantastic brands and we are proud to be working together on this exciting, action-packed project that we are confident will prove a winner with sports fans all year round.'

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