Expanded Offering at Betfair


Fixed odds at famous online betting exchange

This week another statement arrived from Numis Securities, commenting on the online betting exchange Betfair plc's plans to introduce a fixed odds betting facility in the second quarter of 2012.

In its note, the analysts opined: 'If Betfair came to dominate fixed odds sports betting, in the same way it currently dominates overall sports betting, then it has the potential to more than double group profits.

'The calculations are highly speculative. The new system could let Betfair tap into the advantages offered by fixed-odds betting, such as greater selection, earlier bets and more multiple wagers.'

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