Update: New Advertising Agency for Paddy Power

GBP7 million worth ad account to be managed by Crispin Porter&Bogusky

The latest news from Irish bookmaker Paddy Power involve reports that its GBP7 million worth e-gaming and sports betting creative ad account has been awarded to Crispin Porter & Bogusky.

According to Paddy Power's head of brand Adam Perrin, "We were blown away by the freshness of Crispin Porter & Bogusky's approach and its use of resource across the US and Europe."

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