13th of October 2011 Author: Johnny Karp
Asian sports betting group launches new style of High Street betting
The residents of London's Camden and Hammersmith suburbs are now able to enjoy a wholly new style of street betting, intended for a younger, more affluent population, it has been announced this week by the British office of Asian sports betting group Samvo.
Namely, the group has launched a number of Samvo Betting CafÃ©s, which create a relaxed, stylish environment for players, and donate 5 percent of their profits to selected UK charities.
It has been specified that Samvo Bet Broker is a full service betting brand, managed and operated in Britain by a "...dynamic team of young high-fliers.'
According to the group Marketing Manager David Miller, 'Traditional betting outlets can be difficult places for casual and virgin gamblers to enter. We've tried to create an environment that feels as comfortable to a first time caller as to an experienced player. The Samvo Betting CafÃ©s are great places to spend time, enjoy watching sports and place a bet on a wide variety of events.
"We're hoping to grow the market by attracting new players as well as, obviously, enticing players away from our competitors. Being a boutique chain will allow us to shape the feedback of our customers to create a more personalised experience'.
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