New Ad Campaign for Sky Bet

Awareness-raising campaign on Sky Bet A new, fully integrated advertising campaign has been launched recently by the British Sky Broadcasting Group plc's (BSkyB) betting arm, Sky Bet, in which the company tries to turn the attention to Sky Bet and its association with Sky Sports. The campaign was developed by London-based creative agency WCRS, and it explores the thoughts of a football bettor contemplating different scenarios and outcomes of his wager. The ads introduce the slogan "Nothing's certain. That's why it's exciting," and they will be broadcast in various sporting programs and channels including Sky Sports and ESPN. According to Ted Moss, marketing director, Sky Betting and Gaming, "It's the uncertainty of sport that makes betting so exciting and WCRS have captured this brilliantly in the new campaign to set us apart from our competitors." Leon Jaume, executive creative director, WCRS was of similar opinion, adding: "If I were a betting man - which I am - I'd fancy the new Sky Bet ad to make the competition look a bit one-paced."