US Market Attractive for Paddy Power


Major Irish online bookie files for Nevada license

This week's reports involve the interest expressed by the European land and online gambling group Paddy Power into the US market, applying for a license from Nevada gaming regulators 'as a manufacturer and operator' of mobile gaming devices.

Before Paddy Power, other gambling companies such as William Hill, 888 Holdings and Betfair have already ventured into the market by investing into racing companies (Will Hill and Betfair) and by partnering with land gambling giants (partnership between 888 and Caesars Entertainment).

And even though the company's focus is on Europe and Australia and its spokesmen have always claimed that it has never accepted wagers from American gamblers, reports are that it filed its license application in Nevada as far back as in August 2010.

In addition, the company has suggested that it may be interested in setting up the "on-premises" mobile gambling sector in Nevada, but it would have to share the market with Cantor Gaming which pioneered the concept which enables players to gamble within the premises of licensed Nevada operators using hand-held devices.

According to Paddy Power's C.O.O., Breon Corcoran, "The method of applying for the manufacturer and distributors license has been used in the past by people who want to pass probity to then allow them to consider a broad number of options."

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