23rd of September 2011 Author: Johnny Karp
Twitter widget powered by SportsWidgets
This week, Bet Smart Media has announced the addition of a new service to its portfolio - a Twitter 'game chat' widget, powered by SportsWidgets.
This white-label solution by Sports Interaction displays real-time tweets relevant to the game that a Sports Interaction customer is browsing at the moment. It also enables the customers to take part in the chat, and sign into Twitter directly from the Sports Interaction website.
In regards to the development, the first one to integrate Twitter this deeply, the BetSmart Media President Jesse Learmonth said: 'We're excited to be working with Sports Interaction. It is a respected brand that has earned peoples' trust since 1997. Sports Interaction 'gets' the impact of social media, and furthers its reputation as an industry innovator with an interactive Twitter application integrated right into the sportsbook.
'We make it easy for sportsbooks to give customers a platform to voice their opinion on the game. Or for those customers that just want to see what everyone else is saying, they can quickly scan the game chat stream.'
He also stated that in case of Sports Interaction, 'it delivers engaging social content to its customers, who consequently spend more time on the site participating in game chats.'
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