16th of September 2011 Author: Johnny Karp
Multi-year licensing deal closed
A novelty in the Aussie sportsbetting market emerged this week when reports came that Australian fixed odds betting provider TAB Sportsbet closed a multi-year licencing deal with digital sports media company PERFORM, to benefit from its live streaming service Watch&Bet.
Based on the deal, TAB Sportsbet's offering will be increased by a multitude of football, Davis Cup & ATP 1,000 Series tennis and international cricket matches every year being streamed across the sports betting website betlive.tab.com.au in Australia.
According to Craig Nugent, Managing Director, TAB Sportsbet, 'With thousands of live events streamed every year and covering some of the most exciting sports from around the world, Watch&Bet provides an exciting new dimension for punters and yet another reason to choose TAB Sportsbet.'
Another comment arrived from Watch&Bet Managing Director Ross MacEacharn, who said: 'We're delighted to announce our first local partner in Australia. Watch&Bet brings an exciting dimension to online in-play betting and we pride ourselves on delivering live and regionally relevant video streams to our partners and their audiences at times that suit them best.'
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