New Upgrade at LVS

Advanced Betting Platform gets an improvement A new upgrade has been announced at LVS, the sportsbook software provider acquired by the French online and land gambling giant La Française Des Jeux, whose Advanced Betting Platform is getting new features that will be showcased live at EiG in Milan later this month. The platform involves an intuitive new content management system, live betting video console and groundbreaking new tools for traders, providing operators with a chance to build a tailored site - 100 percent multi-lingual, multi-currency and driven by a sophisticated content management system – for a fraction of typical development costs, it was specified by the company spokesman. According to LVS chief executive, Simon Ordish, “Our Advanced Betting Platform gives operators very sophisticated risk management and event management technology. “Unlike many of our competitors LVS will be running live demos throughout the show, giving potential partners the opportunity to see ABP first hand.” He also added: “The LVS Advanced Betting Platform now has an intuitive new click-and-drag content management system that enables marketing and trading staff to keep the websites fresh without system modifications, and the new live betting console has been upgraded to maximise the punters' involvement, offering live streamed video.” In addition to this, Ordish said, the updated product also contains advanced new tools for traders, and uses graphical representations that enable them to monitor risk at a global level.