Betlow Limited Acquired by Core Gaming


Consideration remains undisclosed

An announcement of a new acquisition arrived this week - this time, the Leamington Spa, UK games developer Betlow Limited has been acquired for an undisclosed consideration by a relatively young content development company Core Gaming.

Along with Betlow, Core Gaming is hoping to acquire and retain the game developer's client list, which includes some big industry names, such as 888 Holdings, Ladbrokes, Bet 365, SportingBet, Bet 24 and NordicBet.

Core Gaming is mostly known as a firm whose founders are James Grenfell and Steve Murray,

Who previously worked as a part of the team of the venue-based game developer, Games Media and took part in its sale to Scientific Games in 2006.

According to him, with the Betlow acquisition, the company has fulfilled the first part of a plan to create a 'one-stop games shop' for land-based and online operators, 'bringing together the best constituents of the two channels to build a new breed of games for the future.'

'The integration of Betlow into Core Gaming combines considerable experience of designing original and branded content for both terminal and online applications and powerful, enduring relationships in both the land and web-based gaming industries, ' he added.

On the other side, Betlow managing director Justin Chamberlain assessed: 'The knowledge sharing and synergistic developments will enable land-based experience to be taken online and Internet related know-how and creative skills to be transferred into venues."

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